The Brand Checker: Brand Check for Global Naming Experts

The Brand Checker is an effective online tool for screening brand names internationally in local languages and dialects to avoid similarity with existing brands or words, undesirable meanings, negative associations or pronunciation problems.

Brands or naming agencies simply submit a list of brand names as well as the countries and languages/dialects to be tested. Either a default set of questions or a customized survey can be used to screen the names.

By calling on a pool of linguistic specialists, fast and meaningful results are generated within several days, including audio recordings of the brand name pronunciations, charts and text displaying survey results, as well as regional comparisons as required.